Apple Enters the AI Arena with "Apple GPT"

Apple Enters the AI Arena with "Apple GPT": A Look into the iPhone Maker's Generative AI Endeavor

Multiple Blue Rings Learn more

Apple has steadily incorporated AI into its devices, most notably its voice assistant, Siri.

[{"selector":"#anim-c804dce3-877f-4ecf-9e16-e8470ef4f732","keyframes":{"transform":["rotate(-540deg) scale(0.1)","none"],"opacity":[0,1]},"delay":0,"duration":1000,"fill":"both","iterations":1}] [{"selector":"#anim-142c2643-ceb7-4237-8123-399b08b6a8ce [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-34.179687404002955%, 0, 0) translate(-25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"fill":"forwards"}] Multiple Blue Rings

To enable its generative AI chatbot, Apple developed a proprietary framework known as "Ajax."

[{"selector":"#anim-842be658-6be8-4385-a8a7-c18e8b8683ff","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ee93315f-95d7-4116-806c-727e33720008","keyframes":{"transform":["translate3d(116.72026%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2ec2d6a7-047f-4e87-b887-6648b17267a8 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(12.831576938886682%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Multiple Blue Rings

Ajax, which is built on Google Cloud and uses Google JAX, intends to unify machine learning work within Apple.

[{"selector":"#anim-9ffe7e62-99ad-4025-a5eb-49eb19467165","keyframes":{"transform":["scale(1)","scale(1.5)","scale(0.95)","scale(1)"],"offset":[0,0.33,0.66,1]},"delay":0,"duration":1450,"easing":"ease-in-out","fill":"both","iterations":1}] [{"selector":"#anim-86e34333-3e8e-432c-8f5e-eef3b27d5e0a [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(-13.206810668321872%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Multiple Blue Rings

OpenAI's ChatGPT and Google's Bard have received extensive notice and use, prompting Apple to enter the contest to develop its own AI chatbot.

[{"selector":"#anim-6ff49ef3-5469-475a-be96-e3a99a724ffb","keyframes":{"transform":["translate3d(-115.2381%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.2, 0, .8, 1)","fill":"both"}] [{"selector":"#anim-9b0f90b4-dade-4a3b-b2e0-79d4d2301cd5","keyframes":{"transform":["rotateZ(-180deg)","rotateZ(0deg)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.2, 0, .5, 1)","fill":"forwards"}] [{"selector":"#anim-e5e034a8-b4f1-4714-9d04-56ba98531f3d [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(31.249999886225726%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Multiple Blue Rings

Apple engineers have been using "Apple GPT" for internal product prototyping and development.

[{"selector":"#anim-d01b53eb-691b-4b22-a467-587abbed8625","keyframes":{"transform":["translate3d(115.55555%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.2, 0, .8, 1)","fill":"both"}] [{"selector":"#anim-6f2d3ef3-0459-4f42-aac0-cc15c818fb17","keyframes":{"transform":["rotateZ(180deg)","rotateZ(0deg)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.2, 0, .5, 1)","fill":"forwards"}] [{"selector":"#anim-19817f05-1114-490e-afa6-501859aeef3a [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(-13.821428610247423%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Multiple Blue Rings

Despite Siri's initial success, it has been chastised for failing to keep up with the advances made by competitors' voice assistants.

[{"selector":"#anim-774cf7be-1817-4d19-8b8f-22feb7f874ae","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3ac318f0-dce2-4b0e-83ba-396dcd8c05f9","keyframes":{"transform":["translate3d(0px, -381.84279%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ce801437-f96f-49ba-b6d2-bf8b585b27cf [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-52.197265529002955%, 0, 0) translate(-25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"fill":"forwards"}] Multiple Blue Rings Learn more