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Google Maps Gets a Major AI Makeover: Immersive View, Lens in Maps

Google is constantly innovating and expanding its capabilities to provide users with a seamless and intelligent mapping experience. In a fiercely competitive landscape with tech giants like Apple, Meta, and Microsoft, Google is determined to stay ahead of the curve. Over the past few months, Google has been on a roll, introducing a slew of new AI-powered features and products, such as the Search Generative Experience (SGE) and AI chatbot Bard. The latest recipient of Google’s AI superpowers is none other than Google Maps.

In a recent blog post, Google unveiled its plans to introduce several cutting-edge AI features to Maps, including Immersive View, Lens in Maps, and an enhanced search experience. These new additions are aimed at making travel planning more intuitive, navigation more precise, and the discovery of exciting places and activities easier than ever. Let’s delve deeper into these remarkable enhancements:

Immersive View – A 3D Preview of Your Journey

Google first introduced Immersive View for routes during the annual I/O conference. Now, this feature is gradually rolling out to selected cities, including Amsterdam, Barcelona, Dublin, Florence, Las Vegas, London, Los Angeles, Miami, New York, Paris, San Francisco, San Jose, Seattle, Tokyo, and Venice. Immersive View leverages AI and computer vision to combine billions of aerial and Street View images, creating a 3D digital model of the world.

To use Immersive View, open Google Maps and select your destination in one of the supported cities. As you explore the map, you’ll notice an “Immersive View” button in the bottom right corner. Tapping this button immerses you in a three-dimensional view of the route, allowing you to pan, zoom, and tilt your phone for a detailed preview of your upcoming journey.

Google Maps
@image: Google Blog

Lens in Maps – Augmented Reality Information

Google Maps will now include Google’s powerful Search Lens feature, which will be enhanced with AI capabilities. Lens in Maps makes use of artificial intelligence and augmented reality to assist users in understanding their surroundings and obtaining information about local locations. Google plans to expand this capability, which is currently available in over 50 cities worldwide, to even more sites in the coming months.

To use Lens in Maps, open the Google Maps app and tap the Lens icon in the search bar. Simply raise your phone and point it at the area of interest. The lens will overlay information about nearby ATMs, transit stations, restaurants, coffee shops, and stores on your phone’s screen, providing valuable insights on the go.

More Detailed Maps – A Realistic and Accurate Navigation Experience

Google Maps is getting an upgrade with more detailed maps to provide users with a more realistic and accurate navigation experience. This update includes new color schemes, realistic representations of buildings, improved lane details on highways, HOV lane information in the U.S., and AI-powered speed limit information in Europe.

The new color schemes are designed to make it easier to distinguish between different map features, such as roads, bodies of water, and vegetation. These enhancements will be available on Android, iOS, and cars equipped with Google Built-in technology in the coming months, benefiting users in 12 countries, including the U.S., Canada, France, and Germany.

EV Information – Reducing Range Anxiety for Electric Vehicle Drivers

Google is addressing the concerns of electric vehicle (EV) drivers by introducing an EV information feature to Maps. This new feature will provide drivers with essential information about charging stations, including compatibility with their vehicle, charging speed (fast, medium, or slow), and the last time the station was used. The goal is to reduce range anxiety for EV owners and encourage the adoption of sustainable transportation.

This EV information feature will be available on both Android and iOS devices, as well as in vehicles equipped with Google Built-in technology. Moreover, Google is making this information accessible to developers through the Google Maps Platform Places API, allowing companies to integrate real-time EV charging station data into their own websites and applications.

Google Maps
@image: Android Authority

Search in Google Maps – Visual Search Powered by AI

The integration of Search into Google Maps now includes a visual search feature powered by AI and image recognition models. With this feature, users can receive photo-based results for specific queries. For instance, when users search for terms like “animal latte art” or “pumpkin patch with my dog,” Google Maps will display lists of photos from matching places, enabling users to explore further.

This new Maps search feature is initially available in France, Germany, Japan, the U.K., and the U.S., with plans for global expansion on both Android and iOS in the coming weeks. It empowers users to discover unique and visually appealing destinations more easily.

Immersive View for Routes: A Detailed Preview of Your Journey

One of the most visually advanced features introduced by Google is Immersive View for routes. This feature provides users with a comprehensive preview of their journey, from the starting point to the destination.

Immersive View utilizes advanced AI technology to merge billions of Street View and aerial images, allowing users to experience simulated journeys as if they were physically present. It offers an interactive experience, enabling users to explore routes from various vantage points, adjust the time of day or weather conditions, and even get insights into expected traffic conditions.

This AI-powered feature for routes is a significant enhancement for users, helping them plan their journeys with confidence. Immersive View for routes is set to roll out on Android and iOS in selected cities, including Amsterdam, Barcelona, Dublin, Florence, Las Vegas, London, Los Angeles, Miami, New York, Paris, San Francisco, San Jose, Seattle, Tokyo, and Venice.

Updates to Lens: Augmented Reality Information

Google Maps is expanding its Lens feature, providing users with augmented reality information that enhances their understanding of their surroundings. The lens in Maps overlays information about nearby points of interest, such as ATMs, transit stations, restaurants, and shops, onto the user’s screen in real time.

Originally launched in a few select cities, Lens in Maps is now expanding to over 50 new cities globally. This feature is designed to make navigating unfamiliar areas easier and more informative, ensuring users have access to vital information at their fingertips.

Updates for Electric Vehicle Drivers: Reducing Charging Anxiety

To address the concerns of electric vehicle (EV) drivers and alleviate “charging anxiety,” Google Maps is rolling out updates that provide more detailed information about charging stations. Users will now have access to specifics such as charger compatibility with their vehicle, charging rates (fast, medium, or slow), and the last usage timestamp for each charging station. This data aims to assist EV drivers in finding suitable and operational charging points with ease.

These updates are scheduled to be rolled out globally on Android and iOS devices, ensuring that EV owners can make informed decisions about their charging needs. Additionally, Google is making this EV information available to developers through the Google Maps Platform Places API, enabling third-party integration of real-time charging station data into various applications and websites.


Google Maps is undergoing a significant transformation with the infusion of advanced AI features. The introduction of Immersive View, Lens in Maps, more detailed maps, EV information, and enhanced search capabilities will undoubtedly revolutionize the way users plan their trips, navigate unfamiliar areas, and make sustainable choices for their journeys.

With these new features, Google Maps is poised to deliver a more intuitive, informative, and visually appealing experience to users around the world. As Google continues to lead the way in AI innovation, these updates reinforce the company’s commitment to making navigation and exploration more accessible and enjoyable for all.

In the coming weeks and months, users can look forward to experiencing the benefits of these AI-powered enhancements, which will undoubtedly make their journeys more seamless and enjoyable.


AI was used to conduct research and help write parts of the article. We primarily use the Gemini model developed by Google AI. While AI-assisted in creating this content, it was reviewed and edited by a human editor to ensure accuracy, clarity, and adherence to Google's webmaster guidelines.

Tech Today India
Tech Today India
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