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Instagram Testing Custom Stickers Creation Feature: A Game-Changer for Reels and Stories

Instagram, a social media platform that is constantly evolving to keep its users interested and entertained, is back in the spotlight, this time with a game-changing feature in the works. Instagram CEO Adam Mosseri recently announced that the site is testing a new tool that allows users to create custom stickers for their Reels and Stories. This intriguing development has the potential to change the way consumers interact with visual information and add a personal touch to their stories. In this post, we will go into the specifics of this feature, investigate its potential, and compare it to similar developments.

Creating Custom Stickers: A Sneak Peek

In his announcement, Adam Mosseri teased Instagram users about what’s to come. The next feature will allow users to create unique stickers from their own photos or images found on the platform. This offers up a world of creative possibilities, allowing users to personalize their content like never before.

Instagram’s Custom Stickers vs. Meta’s AI-Powered Stickers

While Instagram’s unique sticker feature is getting a lot of attention, it’s important to differentiate it from another product by Instagram’s parent company, Meta. Meta has launched AI-powered stickers, which use the Llama 2 language model and the Emu picture creation model to create personalized stickers for chats and stories. This technology, which is now available to select English-speaking users on WhatsApp, Messenger, Instagram, and Facebook Stories, is a more advanced version of the personalized sticker concept, as it uses artificial intelligence to develop totally new stickers.

Custom stickers

A Simplified Approach to Custom Stickers

Instagram’s personalized sticker tool appears to be simpler than Meta’s AI-generated stickers. It focuses on eliminating the backdrop from a photo and turning it into a free-floating sticker that can be placed over other materials. This method gives users a tool to improve their visual storytelling and creativity, and the possibilities are only limited by one’s imagination.

Custom Stickers from Your Camera Roll and Instagram Images

The adaptability of Instagram’s new function is one of its most interesting qualities. Users will be able to make personalized stickers from images saved on their mobile devices, similar to the custom stickers feature included in Apple iOS 16. This means you can turn your treasured memories into eye-catching stickers for your tales and Reels.

Furthermore, the feature goes beyond your camera roll. Users will also be able to make unique stickers from photographs found on Instagram. This enables you to turn intriguing visuals from other users into engaging stickers, ushering in a new level of content curation. It is crucial to note, however, that consumers may have the choice to opt out of this service if they so desire.

Drawing Inspiration from iOS 16

Instagram’s custom stickers functionality is inspired by Apple’s iOS 16, which provides unique stickers to its users. Users may design personalized stickers in iOS 16 and publish them to Instagram, adding a degree of personalization to their photos. Additionally, iOS 16 users can use screenshots to collect content from other users’ postings, adding another layer of creative potential.

The Rollout Strategy

While the custom stickers function is generating buzz among Instagram users, there is no official announcement on when it will be available to the general public. Adam Mosseri did not specify a precise release date for the feature, leaving people anxious to explore its possibilities to wait patiently.

Custom stickers
@image: Paperearn

Instagram’s Ongoing Innovation

The addition of the personalized sticker tool is just one of the numerous ways Instagram innovates and improves user experiences. Instagram, led by Adam Mosseri, remains committed to making its platform fresh and entertaining. Recent developments include story-sharing options and polls in the comments section, giving authors more ways to communicate with and engage their audience.


Instagram’s testing of a custom sticker creation function is an intriguing development that has the potential to change how users interact with Reels and Stories. Instagram encourages creativity and personalization by allowing users to make personalized stickers from their own photos or images found on the platform. While the exact release date is unknown, this feature demonstrates Instagram’s commitment to constant innovation and customer happiness. As Instagram fans wait for its formal launch, one thing is certain: the world of visual storytelling is going to get a lot more interesting.


AI was used to conduct research and help write parts of the article. We primarily use the Gemini model developed by Google AI. While AI-assisted in creating this content, it was reviewed and edited by a human editor to ensure accuracy, clarity, and adherence to Google's webmaster guidelines.

Tech Today India
Tech Today India
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